The mission did not appear at once. At first there was just work — good, consistent, but without a clear idea behind it.
We started in Odesa in 2006. A country with a low GDP, an unstable economy, and a digital market that was only just beginning to emerge. We worked systematically: marketing, clients, results. And we did it well. But over time, simply doing good work was no longer enough — we asked ourselves: how can what we do change the country on a larger scale?
The answer came from a simple observation: a strong business changes the environment around it. It creates jobs, shapes a culture of management, influences the standard of living. Strong businesses are the shortest path for a country to reach a new level.
That is how the mission was born:
To move from the third world to the first — within a single generation, without changing geography.
Inside the group, in short: III > I.
Not an abstract idea, but a clear goal: money, expertise and strong products must be created and stay here, in Ukraine.
The inspiration was the experience of Singapore: a country that, in a single generation, made an economic and mental leap thanks to its systematic approach. We rethought that idea and adapted it to ourselves.
In 2013 the mission first became public. After rebranding to FRACTAL it took on a more precise form: each company in the group is a separate fractal, part of a larger system that scales the shared mission further.
Today FRACTAL is a community of people united not by a job title or an industry, but by a conviction: a country is changed not by declarations — but by everyday work through business, products and the culture we build around ourselves.
Since 2006 we have been working with small and medium-sized businesses, brands and products: we help them grow their profits, become leaders in their fields and thereby develop the economies of the countries we live in.
Through our business and social work we strive to shape the mindset of Ukrainians: to inspire people to act, to achieve results, to develop critical thinking, to see cause-and-effect relationships and to fight inefficiency, mediocrity and irresponsibility.
Everything we do is aimed at moving “from the third world to the first” — economically and mentally.
A free course for everyone who wants to master AI for everyday and work tasks, regardless of their tech background. Take a short test to find out whether you should start the course from the basics of working with artificial intelligence.
“For Managers” is a large three-volume work about systematic management, leadership and building effective teams. The author — entrepreneur and founder of the FRACTAL group of IT companies, Artem Borodatiuk — has distilled over 20 years of his own business experience into a practical guide for leaders.
The course is aimed at entrepreneurs and business and government managers who want to improve their skills in managing teams, boosting productivity, building business processes and launching startups.
For everyone who is launching or growing their own business and wants to act systematically rather than intuitively. Practical lessons: frameworks, algorithms, instructions. 4 modules, 21 lessons.
For CEOs and owners of small and medium-sized businesses who want to move from intuition to decisions based on numbers. Author — Andrii Tertyshnyk, CEO of fint8.
For beginners, practising marketers and managers who want to build systematic marketing. Author — Andrii Chumachenko, co-founder of Netpeak and founder of BASE.
A free app for self-development and professional growth. 16 tests, the LITI Gallery and AI assistants that help you fully digitise your personality.
FRACTAL Talks is a series of conversations with the leaders of the FRACTAL group's companies about how businesses can be optimised or improved with the products and services of our IT ecosystem.
An AI assistant built on knowledge from the materials of FRACTAL's founder and CEO. It talks about business topics in chat, both in text and by voice.
A non-profit project that helps solve the problem of homeless animals.
Through a free online platform you can find out which animals are looking for a home, shelter one of them, or help with a donation for food.
The GladPet team also periodically organises the Home Me Fest festival — a place where people can meet their future pet and give it a home.
Follow the project:
From 2022 until 20.05.2026, the FRACTAL companies raised and donated funds to support the army, government bodies and the humanitarian needs of Ukrainians
UAH 207,478,669
